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Your Guide to Russian
Construction Materials Industry
+7 (495) 902 61 15

Marketing and sales

Marketing research of construction materials markets
  • Appraisal of market capacities and  potential
  • Market segmentation including breakdown of consumers, producers, regions etc.
  • Current and Forecast Supply and Demand Balance
  • Analysis of competitive environment and internal and external factors
  • Monitoring of pricing environment for main construction materials
  • Monitoring of new projects (reconstruction of existing plants and construction of new ones)
  • Market Prospects Evaluation

   

Marketing justification of investment projects, business plans, preparation of information memorandums
  • State policy, programs and legal framework
  • Common trends in construction materials industry
  • Dynamics of construction and construction materials industry development
  • Capacity utilization rates of construction materials enterprises
  • Competitive positions of enterprises
  • Pricing environment
  • Influence of external and internal factors on market development

  

Recommendations on best locations for new construction materials plants
  • Marketing analysis of plant location in the regions of Russia
  • Selection of suitable raw materials deposits
  • Selection of Product Mix

 

Organization of operating activities of commercial facilities and sales and service networks
  • Sales analysis
  • Recommendations on price and product strategies
  • Sales planning, budgeting
  • Building or optimization of sales and service networks
  • Working out of marketing and advertising campaigns

 

 

ИндексыАктуальноК1К2К3
Express-index of Russian building industry activity
29.02.2024
+3,7%
+5,4%
+29,7%
Capital investment
4 quarter 2023
+9,8%
+8,6%
+58,7%
Index of non-metallic mineral materials production
January 2024
+5,5%
+5,5%
-21,8%
Index of activity category «Building Industry»
January 2024
+3,9%
+3,9%
-67,1%
Index of new housing supply
January 2024
+1,0%
+1,0%
-6,0%
Цемент - отгрузка ж/д цемента на рынок РФ
ИОК - инвестиции в основной капитал
ПСМ - производство «строительных материалов»
Стройка - объем работ по виду «Строительство»
Жилье - динамика строительства жилья
K1 - период с начала 2020 г. к аналог. периоду 2019 г.
K2 - месяц (квартал) 2020 г. к аналог. периоду 2019 г.
K3 - месяц (квартал) 2020 г. к пред. периоду 2020 г.